59-P2407

North Carolina Agricultural and Technical State University is seeking proposals from qualified vendors to provide Artificial Intelligence (AI)-assisted, data-driven enrollment digital marketing services in support of the University’s Double Masters Ag MBA Program, jointly administered by the College of Agriculture & Environmental Sciences (CAES) and the Willie A. Deese College of Business & Economics (COBE). The selected vendor will support recruitment, inquiry management, engagement, and enrollment growth for upcoming admission cycles, with an emphasis on continuity, data integrity, and sustained market presence. North Carolina Agricultural and Technical State University introduced a double master’s degree pathway for Spring 2026 that allows students to receive dual degrees in business administration and agricultural and environmental systems - all within two years. The CAES master’s degree features a concentration in agribusiness and food industry management. This innovative, is based on a 45-credit hour course of study jointly developed by the College of Agriculture and Environmental Sciences (CAES) and the Willie A. Deese College of Business and Economics and marks a historic milestone as the first double master’s degree pathway at N.C. A&T.